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Sorry, but are you sure, that it makes sense to you going on to develop your site if you still make no money with it ?? GCom (and private messaging) helps to make a site more usable..but it don't gives you a license to print money!
But I'll show you a short example, how it mostly works for Links based directories... The example below is only true for a part of websites. Those websites, which basically gives free service, but asks money for value increased services (link ranking, restricted areas, paid extra features, etc.)... And these websites are the most on the web...
My website belongs to this category. And IMO, most websites also belongs here, which are based on Links 2.0 or Links SQL... They mostly make money by providing value increased services...
There are several things you have to do, and which affects a website's life:
1) get the visitors to your site
2) keep the visitors & make them somehow to return
3) make the visitors to pay for something (services, products, etc.)
In that case, what you mention about GCom and Private Messaging, simply belongs to step 2).
Step 1 & 2, is prerequisite for step 3. And GCom and private messaging is needed for that.
Further details of my website strategy is not available for public. But the info I gave, should be enough for you, to see that the community tools, services like Private Messaging, Forum, Chat are necessary for a similar website, before they can make money. And yes, common login for services (what GCommunity does), also belongs to step 2.
Finally in step 3, the money-making tool, the PPC plugin (which can really start the money making on website), costs US$1500, which is incredibly much money for me to be able to invest into site.
BTW: the time, when the sites were able to make money with banner advertisements, it's over. Only the biggest sites are able to get ad income, or sometimes those sites which are grouped into ad networks. I participate in ad network, but unfortunately they can not get enough paid ads. That's the situation. The age of ads is over...
Best regards,
Webmaster33
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