Regulations regarding the use of mailing lists in the UK require the following:
Unsubscribe functions are a legal requirement.
Ethical e-mail promotions will have a clearly defined unsubscribe function, enabling recipients to be removed from a mailing list with minimal effort. This requires no more than two clicks; one from the e-mail to the unsubscribe landing page, which should then automatically populate a form with the recipient's details, ready for submission.
Source: http://www.scottish-enterprise.com/...e-mail_marketing.pdf
Is there a URL that can be entered into GT newsletters to allow unsubscribe to function in this manner?
Thanks in advance for your help
Alba
Quote:
Unsubscribe functions are a legal requirement.
Ethical e-mail promotions will have a clearly defined unsubscribe function, enabling recipients to be removed from a mailing list with minimal effort. This requires no more than two clicks; one from the e-mail to the unsubscribe landing page, which should then automatically populate a form with the recipient's details, ready for submission.
Source: http://www.scottish-enterprise.com/...e-mail_marketing.pdf
Is there a URL that can be entered into GT newsletters to allow unsubscribe to function in this manner?
Thanks in advance for your help
Alba