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Re: [Robert_B] Google AdWords in search results

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Re: [Robert_B] Google AdWords in search results In reply to
The problem is, they do not actually know if your clicks lead to sales or not. So, it makes sense for them to cut their high-dollar outputs -- even if they convert. The publishers will never know.

Actually, unless you have both an adsense and adwords account, you would not have known they changed how they are paying you.

Some of their assumptions are invalid -- such as their examples. I do not buy from a "reviews" page, I buy from a tips or examples page. I scan reviews for information, then move on to find a better price, or examples. They are penalizing those sorts of actions.

"clicks" was hard data.

This "expected revenue" is not.

Web publishers were getting a reasonably fair shake, and positioning was was being paid at what were 'posted' standard rates 2-3 years ago. Now it seems that is dropping again.

It's too soon to really tell, as weekend revenues are always lower, as are start of month revenues for some reason.

But I'm comparing same monthly time periods to same periods, and am seeing a ppc drop.

Micro managing is never a good thing -- trends are what is important, but coupled with the posted change, it does not look good. My CTR's are up, higher than theyve' been in years, and have gone up steadily through the program, but now the ppc is dropping, while CTR is rising.


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Subject Author Views Date
Thread Google AdWords in search results ronzo 12512 Mar 27, 2004, 5:35 PM
Thread Re: [ronzo] Google AdWords in search results
afinlr 12303 Mar 27, 2004, 5:52 PM
Thread Re: [afinlr] Google AdWords in search results
ronzo 12290 Mar 27, 2004, 6:10 PM
Thread Re: [ronzo] Google AdWords in search results
Robert_B 12249 Mar 27, 2004, 10:56 PM
Thread Re: [Robert_B] Google AdWords in search results
ronzo 12311 Mar 28, 2004, 6:03 PM
Thread Re: [ronzo] Google AdWords in search results
pugdog 12201 Mar 29, 2004, 5:46 AM
Thread Re: [pugdog] Google AdWords in search results
ronzo 12318 Mar 29, 2004, 3:24 PM
Post Re: [ronzo] Google AdWords in search results
pugdog 12198 Mar 29, 2004, 6:54 PM
Thread Re: [ronzo] Google AdWords in search results
pugdog 12112 Mar 31, 2004, 9:39 AM
Post Re: [pugdog] Google AdWords in search results
ronzo 12110 Mar 31, 2004, 1:15 PM
Thread Re: [pugdog] Google AdWords in search results
Robert_B 12093 Mar 31, 2004, 1:24 PM
Thread Re: [Robert_B] Google AdWords in search results
pugdog 12119 Mar 31, 2004, 2:25 PM
Thread Re: [pugdog] Google AdWords in search results
Robert_B 12099 Mar 31, 2004, 3:19 PM
Thread Re: [Robert_B] Google AdWords in search results
pugdog 12092 Mar 31, 2004, 11:09 PM
Thread Re: [pugdog] Google AdWords in search results
Robert_B 12091 Apr 1, 2004, 4:40 AM
Thread Re: [Robert_B] Google AdWords in search results
pugdog 12093 Apr 1, 2004, 6:08 AM
Post Re: [pugdog] Google AdWords in search results
Robert_B 12056 Apr 1, 2004, 10:14 AM
Thread Re: [ronzo] Google AdWords in search results
pugdog 11982 Apr 5, 2004, 11:54 AM
Thread Re: [pugdog] Google AdWords in search results
Robert_B 11931 Apr 5, 2004, 12:04 PM
Thread Re: [Robert_B] Google AdWords in search results
pugdog 11973 Apr 5, 2004, 4:42 PM
Post Re: [pugdog] Google AdWords in search results
rahuljain 11566 May 10, 2004, 2:45 AM