Early impressions shows that some of my $ per click has actually gone up. What needs to be considered is Adwords advertisers will be paying less per click as well, which is good for them. This entire market is advertiser driven, if the adwords users don't contribute as much to their accounts, then we don't get compensated. Google has to walk a very VERY fine line to keep the Adsense users happy and Adwords advertisers happy, after all, if the advertisers don't get as good results, then we'll make less.

Their wording on "expected value" is very vague, but compared to other per-click programs, Google has always performed better than the rest.

Robert
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