Hi Alex,
Guess you have a lot to do since I keep sending you all these questions directly...
So this only to help you out and I hope I'm not spoiling anything by doing this, if so please tell me and I won't do again. But as far as I understood from Jack it was not top secret or anything? So if these people already know it exists they can get the write up?
Here's what Jack sent me some time ago introducing the program when he had it installed on our server:
Quote:
> Conventional marketing wisdom maintains that on average, a potential
> purchaser will see or touch an advertisement 3 times before making the
> decision to purchase.
>
> Many businesses spend veritable fortunes on luring potential clients to
> their websites, telephone hotlines, and/or retail stores - the venerated
> "first contact". However, only a tiny fraction of their marketing budget is spent
> to prompt a return visit from those clients who did not make a purchase
> upon their first exposure to the company.
>
> It has been proven time and again that paying attention to people who
> have already been convinced to make that first step but did not go
> all the way home, is lucrative. In fact, it's simply good business to
> pursue clients who are not cold-calls, as the first obstacle has already
> been hurdled.
>
> Gossamer Autorespond efficiently provides your business with the ability
> to foster a relationship with all the potential clients your business
> has attracted.
>
> The concept is deceptively simple, the administrator creates a schedule
> of follow-up emails and adds every potential client into the database.
> The first email that is sent to these "leads" could be a simple Thank
> You, for visiting us. The second could introduce the lead to a special
> offer, perhaps a limited time discount. The third might announce an
> exciting new line of products recently added to the product line-up. This
> schedule of email notifications can be spaced however the administrator
> wishes, and any of the leads receiving these emails can opt out at
> any time by clicking on a link within the email.
---
Kjell Knudsen
http://www.icbl.org