The magazine AdAge has published an article about blogs :

The title :
WHAT BLOGS COST AMERICAN BUSINESS

The (sub)title :
In 2005, Employees Will Waste 551,000 Years Reading Them

Extract :
"Since for the most part blog readers tend to be the most engaged readers of online content,” he said, “they do not appear, at least for now, to be sacrificing time from their favorite news sites. Instead, it looks like blog usage is in addition to existing online behavior."

Source :
http://www.adage.com/news.cms?newsId=46494 (you need to register to view the article)


The article itself is very interesting but I can't figure out why they use a title like this, which seems more provocation than anything. For television and magazine people blogs seem to be bad. They most probably will steal advertising money from them but search engines will do so even more... I think it is based upon the idea that blog reading is done a lot at work and not at home. Companies and CEOs are creating their own blogs so is that not good for businesses to read either ? And there are more and more company oriented blogs...


John
Significant Media