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Re: Banner Rotation, AdvertPro, and Links SQL

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Re: Banner Rotation, AdvertPro, and Links SQL In reply to
Well, in my plan above, because a banner is a set of banners of different sizes, this should be taken into account automatically.

The only "errors" it should print out are warnings if the selected campaigns do not contain any banners for the selected zones or regions.

Flexibility is my key operating goal here. In looking at the problem, I have a problem with the management features of most programs -- now (before setting up) -- and looking down the road on how to update and expire or continue existing campaigns.

I'm trying to find a way to allow the advertisers to manage their rotations/zones, and have that automatically figured into their account debits. That way, if an advertiser wants to pull a banner, or change a rotation, they can, on a space-available basis.

I'm not sure what you mean by the sizes, but here's a go at what I'm planning-- see if it fits your needs.

1) Figure the account is set up,and the advertiser is uploading new banners.
2) on the create screen, there is a way to upload one banner for each of the 7 or 8 sizes (or the sizes supported by the site).
3) A "banner" is thus an "object" with a polymorphic behaviour (sort of).
4) Once banners are entered, the advertiser can add them to a banner-family.
A banner-family is a group of related banners that can be rotated together.
For example, a banner promoting a certain style dress in 4 different patterns.
5) So far there is "no charge" incurred for this.
6) A campaign is where banners or banner families are grouped with regions or zones. This is something that does have a price assigned to it, either in a CPC or CPM sort of method. Maybe in a combination, due to the zones displayed in.
7) The advertiser can pick the number of displays, clicks or length of time each banner is to run, and then the length of time a campaign is to run. Banners that expire before the end of a campaign, are retired as they come due.
8)The publisher picks the price of each region (slot) and/or the price of each Zone. If a zone has a price, it overrides the region (slot) pricing. If not, the prices for each individual region can be used. An advertiser and/or zone discount can be applied.

Did I miss anything?

PUGDOGŪ
PUGDOGŪ Enterprises, Inc.
FAQ: http://postcards.com/FAQ


Subject Author Views Date
Thread Banner Rotation, AdvertPro, and Links SQL pugdog 5475 Oct 26, 2000, 2:20 PM
Thread Re: Banner Rotation, AdvertPro, and Links SQL
qango 5372 Oct 27, 2000, 5:08 AM
Thread Re: Banner Rotation, AdvertPro, and Links SQL
pugdog 5365 Oct 27, 2000, 11:34 AM
Thread Re: Banner Rotation, AdvertPro, and Links SQL
pugdog 5372 Oct 27, 2000, 6:55 PM
Thread Re: Banner Rotation, AdvertPro, and Links SQL
Stealth 5359 Oct 27, 2000, 9:33 PM
Thread Re: Banner Rotation, AdvertPro, and Links SQL
pugdog 5350 Oct 27, 2000, 10:07 PM
Thread Re: Banner Rotation, AdvertPro, and Links SQL
pugdog 5351 Oct 27, 2000, 10:12 PM
Thread Re: Banner Rotation, AdvertPro, and Links SQL
Stealth 5351 Oct 27, 2000, 10:22 PM
Thread Re: Banner Rotation, AdvertPro, and Links SQL
pugdog 5361 Oct 27, 2000, 11:59 PM
Thread Re: Banner Rotation, AdvertPro, and Links SQL
qango 5362 Oct 28, 2000, 6:59 AM
Post Re: Banner Rotation, AdvertPro, and Links SQL
pugdog 5275 Nov 1, 2000, 3:42 PM
Thread Re: Banner Rotation, AdvertPro, and Links SQL
pugdog 5280 Nov 1, 2000, 4:29 PM
Thread Re: Banner Rotation, AdvertPro, and Links SQL
pugdog 5278 Nov 1, 2000, 9:57 PM
Post Re: Banner Rotation, AdvertPro, and Links SQL
Michael_Bray 5261 Nov 1, 2000, 10:50 PM