Not sure why you have that idea pugdog.
The code for a default banner and background color can be changed for each ad. I can place an AD on site A or B and set the default color differently in the Javascript for each site. Heck, I can change the color of the default background and banner on a page by page basis.
You can also utilize channels across multiple sites, but this is not necessary for changing the appearance of the ad on the different sites. I can create many types and flavors of ads all under one account. These settings aren't stored in a database at Google, you can adjust these in the javascript code provided by Google on manually on each page or by using the account manager to generate the appropriate code.
Robert
http://www.pcprofiles.com
PC Profiles and hardware reviews
The code for a default banner and background color can be changed for each ad. I can place an AD on site A or B and set the default color differently in the Javascript for each site. Heck, I can change the color of the default background and banner on a page by page basis.
You can also utilize channels across multiple sites, but this is not necessary for changing the appearance of the ad on the different sites. I can create many types and flavors of ads all under one account. These settings aren't stored in a database at Google, you can adjust these in the javascript code provided by Google on manually on each page or by using the account manager to generate the appropriate code.
Robert
http://www.pcprofiles.com
PC Profiles and hardware reviews