>> It may well vary from site to site but I found with using the horizontal banners they perform
>> far better at the bottom of the page when compared with placing them top.

On my pages, the bottom banners rarely do anything -- I even got rid of them.

I have good luck with the large bar across the top of the page, integrated into the header. It's the first thing people see on the page, so it gets attention first, then they look at the links.

The next performer (adjusted for page views) is the side bar. The long side bar, if integrated into the site, works well.

It depends on your layout. Integrating the ads into the site, color wise, shape-wise, etc, works *much* better than having them stand out as ads. If they look more like content -- highlighted content -- on the page, the ctr's are much higher. People view them as possible resources

The google adsense system is very, very hard to rig, which is why it's working, and why it can pay out what it does.

To that end, there is no "one" solution or answer to any question.

What works great on one site will not work at all on another.


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