Hi;

Thanks very much for that. Man, I wasn't thinking. Google, of course. The smartest targeting available anywhere.

We actually do use it on some general sites where it performs "best in its class".

Most of our sites are very targeted so specific programs payout to us exceed Adsense by a good margin.

But we could add it in still on some specific pages where we get general typeins that I don't know what to do with. We have some clothing and drink domains, for example that people type every day.