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Fine Choice Foods and Gossamer Links

Fine Choice Foods is a family-run Vancouver company whose web presence needed a fresh start. Using the flexibility of Gossamer Links as the foundation of their site, Fine Choice was able to liven up their website and make it as tasty as their food.

Designing a Fresh Site

Fine Choice’s website design was a unique endeavour. The company was undergoing a redesign in their product packaging as well, and so GT’s designers had to make sure the two designs were consistent.


The new product packaging design with the new site design.

GT’s designers first developed wireframes which laid out where and how content should be laid out. After approval, the wireframes were sent to the brand masters at Studiothink, who were working on the product packaging design.


Wireframes vs Final Composition.

Studiothink produced a home and product page design, and sent it over to us, which we used to design the rest of the site, sharing the creative workload.

Keeping it Simple With GLinks

Fine Choice knows plenty about making tasty food, but less about maintaining websites. Thankfully, the GLinks installation which powers their site generates pages dynamically, meaning that whenever the company wants to add, remove or modify a product page, all they have to do is modify a simple form in the GLinks admin panel, and their site’s pages are updated.

A Seamless Experience

We helped Fine Choice Foods update their web presence, from concept to launch – taking care of everything. Planning, design, development, hosting and even photography of their products was part of our solution.

They were quite pleased with the results and had this to say:

We had talked with a number of web site developers and Gossamer was the obvious choice. After sitting down with Darius and Jack, we had no doubt that they could deliver the site that we had envisioned. And they did! Very professional in their dealings, but also flexible with our requests. We look forward to working with them on our future projects.

Check out Fine Choice Foods and fulfill your craving for some delicious Chinese delights!

On a personal note, your humble blogger has been a fan of Fine Choice’s food for years before they became a client – there have been plenty of late nights here at GT HQ fueled by their veggie gyozas!