Magnify needed a scalable way to grow; they’re doing it with Gossamer.

Challenge

Magnify began as a social media startup that allowed users to create video channels and upload their own clips and productions. They also provided widgets to users who might like to add video to their existing sites and allow for easy integration of user-generated video. Magnify envisioned a community centered on easier video sharing; the potential for high traffic meant they would need a solution that could scale.

Solution

Being in its infancy, Magnify needed to remain mindful of costs. Therefore, Gossamer Threads set them up on a shared server that would later move to a dedicated one, affording more room for expansion. Success came quickly and, within a short period of time, Magnify was outgrowing its dedicated server. In order to keep up with traffic demands, Gossamer set them up with a clustered server solution.

Results

Gossamer was able to facilitate growth for Magnify.net, helping it scale without disruption in service. In fact, the site was able to handle a 700% increase in traffic during the Britney Spears head-shaving incident! Gossamer has now worked with Magnify.net for over 5 years, continuing to offer technical consulting and development services as required, and ensuring high availability and stable servers.

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