We’ve partnered with Start Local, Australia’s premiere business directory, since their inception, helping them to establish themselves at the head of their market as well as managing their hosting. Recently, Start Local wanted to expand upon the ways in which their usebase interacts with their site in a major way: introducing “gamification” – adding game-like systems of scores and rewards for utilizing their site – to Start Local. Here’s how we added a new dimension of user experience to Start Local…

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