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GTmetrix: What It Is and How It Can Help Your Organization

Without argument, site speed and performance are two of the top drivers of digital conversion. Prospects and customers just aren’t going to hang around a slowly loading site long enough to buy or sign up for anything. Maybe even worse, they’ll come away from the experience with a sense that the brand is out of date and out of touch, which might actually be a fate more dire than any spinning wheel.

Read more about it here.