It’s easy as a designer or developer to think that your target market will behave in a certain manner – because it makes sense to you – but as we discovered, this is often not the case!
Designing a site and its workflow is often a “one and done” task. Sure, we sometimes get opinions from our colleagues and even reach out to our friends and family for feedback during the process, but the truth is these casual opinions aren’t really worth much.
Usability testing encompasses a whole range of tests and information gathering in the purest form possible – by having your target market actually use your site.
Gossamer Threads recently had the opportunity to participate and oversee a usability test for our client Wordy.com. Given the novelty of their service, Wordy wanted to see if their site made sense to their target market, and if it was delivering an effective message.
What we discovered was truly enlightening.