Giving a new website a unified and coherent visual style is crucial to creating both an engaging and informative web experience. In this post, GT software developer Alister West gives some insight into the role style guides play in ensuring that a site’s visual elements are uniform and attractive.
Search Engine Optimization is on everyone’s lips in the IT world today, as more and more companies are looking for ways to increase their search engine rankings. While GT isn’t an SEO shop, we try to ensure that the sites and pages we build are created using sound SEO principles. If you’re looking at optimizing your own site, here are a few basic tips and resources to help get you started.